Objective Productions
Ingenious Corporate Finance advised the shareholders of Objective Productions on the sale of the company to All3Media. Ingenious advised Objective on its strategic options, leading the negotiations and structuring of the deal.
Objective was a key supplier to both Channel 4 and the BBC, where its programming delivered an attractive young demographic audience profile. It was the UK's leading independent producer of magic, comedy and entertainment programming, with hit shows such as Derren Brown, Peep Show, The Real Hustle and Balls of Steel. The business had achieved impressive growth and established a reputation amongst both leading producers and on-screen talent as "the" television production company to work with.
The transaction with All3Media, the private equity backed, international production and distribution group, was designed to facilitate Objective's overseas growth, particularly into the lucrative US market.