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Grayling
Ingenious Corporate Finance advised the management of the international public relations, political strategy and events business, Grayling, in its sale for £10 million to Huntsworth plc, a quoted public relations group.
Ingenious were first approached by Grayling in September 2003, to advise management on its strategic options for negotiating and structuring a management buy out from its parent Havas. Ingenious introduced management to a number of private equity houses with a specific sector focus in marketing services and considered in addition certain strategic trade buyers, one of which was Huntsworth.
As part of its role, Ingenious devised and executed a management participation structure which was both attractive to the management team and met Huntsworth's objectives of obtaining control and economic ownership of the business.