INGENIOUS

Objective Productions

Ingenious Corporate Finance has advised the shareholders of Objective Productions Ltd (''Objective'') on the sale of the company to All3Media. Ingenious advised Objective on its strategic options and led the negotiations and structuring of the deal.

Objective is the UK's leading independent producer of magic, comedy and entertainment programming with hit shows such as Derren Brown, Peep Show, The Real Hustle and Balls of Steel. The business has achieved impressive growth in the last 3 years and has established a reputation amongst both leading producers and on-screen talent as ''the'' television production company to work with. Objective is a key supplier to both Channel 4 and the BBC, where its programming delivers an attractive young demographic audience profile. Employing 120 staff and freelancers, the company had a turnover in excess of £24 million in the year to April 2007.

The transaction with All3Media, the private equity backed, international production and distribution group, will facilitate Objective's overseas growth, particularly into the lucrative US market, as well as its ability to better exploit its international rights.