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Logo - Purple Ronnie

Purple Ronnie


Ingenious Corporate Finance has advised Giles Andreae, on the sale of his well-known Purple Ronnie brand and a range of his children's books including Rumble in the Jungle, Giraffes Can't Dance and Commotion in the Ocean to AIM-listed Coolabi plc. The transaction has been structured in such a way that Giles has an ongoing role with Coolabi and continues to retain an ownership position in new exploitation opportunities in North America, underlining Ingenious' ability to devise bespoke solutions to maximise value for content creators and owners.

Purple Ronnie was first created by Giles at university, and has since sold over 44 million cards and 2 million books, several of which reach the Sunday Times top 10 bestsellers lists each year. Purple Ronnie's extensive range of merchandise now includes toiletries, stationery, jewellery, home wares and accessories.

The transaction provides Coolabi with a key opportunity to grow the properties both internationally and in new media.