Please click on one of the options below for information on selected deals we have completed:
The Search Works
Ingenious Corporate Finance has advised the shareholders of Interactive Marketing Works Ltd ('The IMW Group') on the sale of the company to TradeDoubler. Ingenious led the negotiations and structuring of the deal with TradeDoubler and successfully closed the deal in July 2007 for a purchase price of £56 million in cash and bank guaranteed loan notes.
The IMW Group consists of two trading entities, 'The Search Works', the leading UK search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing in both Europe and Asia, whose products include 'BidBuddy' a leading keyword and search management tool. TradeDoubler, headquartered in Sweden, is a Pan-European digital marketing company offering a range of performance-based marketing solutions with a market capitalisation of around £390m.
The acquisition complements and expands TradeDoubler's existing performance-based product portfolio and should create significant synergies for both TradeDoubler's and The IMW Group's client bases. Search engine marketing and affiliate marketing are the largest direct response online marketing channels, with significant growth forecasted in both areas.
The deal underlines the credentials and reach of Ingenious Corporate Finance in the digital marketing sector, one of the most exciting and fast growing sectors of the media world at present.