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Ingenious Consulting Network launches with acquisition of Human Capital

3 March 2008

Ingenious Media today entered the consulting market by announcing the launch of Ingenious Consulting Network ("ICN") and the acquisition of Human Capital, a strategy, research and development consultancy specialising in the media, entertainment and telecoms industries.

Ingenious Consulting Network is a new division of Ingenious Media, the specialist media investment and advisory firm. ICN will look to grow by creating and acquiring businesses offering consulting and information services to the media, entertainment and communications sectors. ICN is led by Kip Meek, a former executive board member of Ofcom and Chairman of the Broadband Stakeholders Group. It consists of three complementary advisory businesses:

• Ingenious Consulting - Ingenious Consulting advises clients across the media, entertainment and communications sectors. Ingenious Consulting focuses on value creation for its clients based on long-term relationships and sharing risk with clients where appropriate. It is headed by Andrew Croxson, who was a partner and global head of the Media and Technology practice at Spectrum Strategy Consultants until he joined Ingenious in January.

• Perspective - a new business specialising in advising clients on public policy and regulatory issues. Perspective is led by Tim Suter, a former partner at Ofcom.

• Human Capital - Human Capital has leading practices in strategic consultancy, consumer research and creative development operating in the media and communications sectors. It is unique in combining its disciplines to inform strategic, consumer and creative decisions. Its client list ranges from major corporates to regulators, investors and trade bodies and includes the BBC, IPC Media, OMG, Texas Pacific Group and News International. Following the acquisition, Human Capital will continue to be led by its founding directors, Simon Terrington and Tim Ewington, and the current senior management team.

Kip Meek, Chairman of Ingenious Consulting Network commented:

"Human Capital has built an outstanding reputation based on the strength and quality of its advisory services and boasts one of the best client lists in the business. Its consumer research and development capabilities in particular make it an ideal fit to complement the services already offered by Ingenious Consulting and Perspective.

Simon Terrington, founding director of Human Capital commented:

''We are really excited about this deal and thrilled about working with Kip and Patrick McKenna. We are looking forward to being a part of Ingenious Consulting Network to create more value for our clients and accelerate Human Capital's growth''

For further information contact:

Paul French/Andy Berry, Fishburn Hedges, 020 7839 4321

About Ingenious

Ingenious Media Limited, which was founded in 1998 by Patrick McKenna, former Head of the Media and Entertainment Group at Deloitte and chairman and CEO of the Really Useful Group, is a specialist media investment and advisory business with six principal operating subsidiaries; Investments, Corporate Finance, Asset Management, Ventures, Consulting Network, and Securities.

As the market leader in media investment and strategy, Ingenious provides the full range of services to companies in the media sector, from strategic and corporate finance advice to private equity funding, as well as providing innovative investment solutions for the private investor.